1. Introduction
MapleBear Jurong West ("we") is committed to protecting the privacy and security of your personal data. This privacy policy explains how we collect, use, disclose and protect your personal information in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).
By using our website maplebearjurongwest.com or our preschool services, you consent to the practices described in this policy.
2. Personal Data We Collect
We may collect the following types of personal data:
- Parent/Guardian Information: Name, NRIC/passport number, contact details (phone, email, address), employment information
- Child Information: Name, date of birth, NRIC/birth certificate number, nationality, health and medical information (allergies, immunisation records), developmental records
- Website Usage Data: IP address, browser type, pages visited, referring URL and aggregated interaction data (collected via Google Analytics 4 and Microsoft Clarity)
- Photographs and Videos: Photos and videos of children and families taken during school activities and excursions (collected only with explicit consent)
- Payment Information: Bank account details, PayNow information and payment records
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- Enrolment and Administration: Processing registration, maintaining student records and managing your child's programme
- Communication: Sending updates, newsletters, event invitations and important notices about our services
- Health and Safety: Managing medical emergencies, dietary needs and ensuring child welfare
- Government Compliance: Submitting information required for licensing and subsidy administration to ECDA, MSF and other government agencies
- Fee Processing: Billing, payment collection and financial record keeping
- Website Improvement: Analysing website usage patterns to enhance user experience
- Marketing: Sharing photographs or parent testimonials on our website or social media (only with your explicit consent)
4. Disclosure of Personal Data
We do not sell or trade your personal data. We may disclose your information to:
- Government Agencies: ECDA, MSF, IRAS and other agencies as required by law
- Service Providers: Payment processors, IT service providers and school bus operators
- MapleBear Network: For curriculum quality assurance and network administration
- Emergency Contacts: In the event of a medical emergency or safety concern
5. Data Retention
We retain personal data for as long as necessary to fulfil the purposes described in this policy or as required by law. Student records are retained for at least 3 years after withdrawal. Website analytics data is retained in accordance with Google and Microsoft data retention settings and policies.
6. Data Protection Measures
We implement reasonable security arrangements to protect your personal data from unauthorised access, collection, use, disclosure or loss. These include:
- Physical records stored securely in locked filing cabinets
- Digital records password-protected and accessible only to authorised staff
- Encrypted connections (HTTPS) on our website
- Regular review of data protection practices
7. Your Rights Under the PDPA
You have the right to:
- Access: Request a copy of your personal data held by us
- Correct: Request correction of inaccurate or incomplete personal data
- Withdraw Consent: Withdraw your consent for the collection, use or disclosure of your personal data (subject to legal and contractual obligations)
- Complain: Make a complaint to the Personal Data Protection Commission (PDPC) if you believe your rights have been infringed
8. Cookies
Our website uses cookies and similar technologies, including Google Analytics 4 and Microsoft Clarity, to analyse website usage and improve the parent enquiry and school-tour booking experience. Clarity may provide aggregated heatmaps and session interaction recordings. Sensitive form content is not intentionally collected and should remain masked. You can control cookie preferences through your browser settings.
9. Third-Party Links
Our website uses or may link to third-party services such as Google Analytics, Microsoft Clarity, Google Maps, WhatsApp, Facebook and Instagram. We are not responsible for the privacy practices of external sites and encourage you to read their respective privacy policies.
10. Contact Us
If you have any questions about this privacy policy or our data protection practices, please contact us:
